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mbellettiere@npr.org
View ArticleFacts and Fiction about loyalty in station digital audience (Digital...
mbellettiere@npr.org
View ArticleAt stations, live stream listening makes a comeback
In an average week, 2.4 million people listen to public radio via NPR stations' live digital streams. Even though that number had been growing steadily over the years, it plateaued in 2014-2015, making...
View ArticleStation content brings increased engagement to NPR.org
One of the clear learnings from NPR One is that audience retention is tied to the presence of station content . This knowledge about the effect of station content in NPR One leads us to the question...
View ArticlePubMetrics: Is slow and steady growth enough for local station websites?
Twice a year we step back and look at the overall digital trends in public media. When we last looked at websites, in the fall of 2016, we saw that station sites were under performing the growth we saw...
View ArticleFor stations, more listening leads to a larger loyal website audience
In the past our analysis has looked at user behavior to try and understand how different users interact with content and what drives them to return. In the September 2017 webinar we took a look at how...
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